Iulia Postolachi is a researcher and practitioner working at the intersection of artificial intelligence,
marketing, and cybersecurity. Her work bridges academic research and applied innovation, with a focus on
Hybrid Intelligence, Generative Engine Optimization (GEO), Cyber-Psychology and the human factors of
cybersecurity. She is affiliated with Alexandru Ioan Cuza University (UAIC) in Iași, Romania, and with
Bitdefender, and is a member of the European COST Action CA22104 — BEiNG-WISE.
Research focus
Generative Engine Optimization (GEO) — discoverability and citation in ChatGPT, Claude, Perplexity, Gemini.
Hybrid Intelligence and the AI Natives generation.
Cyber-Psychology, Protection Motivation Theory (PMT), behavior in front of cyber risk.
AI marketing, microtargeting, and the human side of decision-making with AI.